This particular “how to: Hot Tips” is focusing on selling your words and what you have to say.
Writing a speech for any occasion can be extremely daunting. Trust me, I know. I am however under some miraculous accord a debater and always want to speak up. My theory is, despite being scared shitless, I know there a people without a voice and who can’t be heard. I want to be their voice. I want to speak out about what I see is as wrong. Coming up with the right words and the right way of saying them can be difficult so… take notes 😉
Firstly, the most common proposals that fail to win the hearts of the listeners lack a consistent theme (or motif) and don’t demonstrate a clear differentiation between who they are speaking to. WHO IS THE AUDIENCE? When you are speaking to this audience you need to ensure you get an agreement upfront. Be clear. Avoid any controversy and have all the answers. Whoever you are talking to wants all of the information. WHAT ARE IS YOUR MESSAGE? Depending on your audience, they may be highly analytical and be persuaded by facts and data rather than tapping into their emotional responses. In order to cater for any kind of audience you should write for them. Your message is important, keep reminding yourself that! IS IT ENGAGING? Keep them engaged through the relationship of your words and your audience, this is key.
Regardless of your message, try and stay focused on a theme. For a successful speech that is music to the audiences ears, you should make sure you have a theme that THEY want to here but also ensure that you are being specific so they can see there is a direct correlation. WHAT IS YOUR THEME? This theme should further on to showing your audience how they benefit from your message, and what they can take away which can be done through language customization. WHAT IS THE EFFECT?
Another important part of speech writing is to determine the purpose of your speech. WHAT IS THE PURPOSE? There are 6 main purposes of a speech:
- To entertain
- to inform
- to inspire
- to motivate
- to advocate
- to persuade
But the sole purpose is to in fact get to the point as long as it fits in the allocated time limit. Don’t waffle in your language so that you make the time. but at the same time don’t go way over. Surprisingly, both can be a challenge.
My final piece of advice is to develop an outline. This can be done by following these steps:
- Do a thorough job of researching the topic
- Prepare a statement of the specific purpose of the speech
- Write down exactly what you want the audience to think or feel, or even do as a result of the speech
- List all the points you wish to make
- Identify the theme
- Arrange the points and supporting points in the proper order